Welcome to our advertising information page.
This page summarises the options available to you for 2008. For the full background story, please see our 2008 Media Pack. If you have any further questions, or wish to discuss any of our advertising opportunities, please contact me at any time.
Tony Rand
Advertising Manager, Printingtalk
tony.rand@pro-talk.com
Telephone +44 (0)1206 541687
Website Advertisements: a steady message, 24/7
Are you taking advantage of the thousands of potential customers browsing around our website today, and every day? Of course, you have your own press releases there for them to read. But these probably represent just a tiny fraction of the website. You know how much traffic even these send you. Now imagine what you'd get - instantly - by putting your message on hundreds more pages, with an advertisement, top and bottom. And yes, those pages, if available, could be those containing your competitors' news.
Your advertisement will be a huge 728 by 90 pixels in size, dominating the page, as you can see on any of our news pages. We can advise as to the current trends in what's working well, and you can change the adverts whenever you wish. Increasingly, a lower key design approach is getting better results. But you don't need a designer - take advantage of our free advertisement creation service: just brief us as to what you want, and we'll come up with the artwork. The advertisement can lead people through to your website with a click, or it can present readers with an enquiry form, to create sales enquiries directly.
Email newsletters: push out your message
The Printingtalk Extra Newsletter is a familiar sight in inboxes worldwide. It is emailed out to thousands of readers - all requested - and consists of short advertising messages and nothing else. It really works. The sales enquiries will start arriving in your inbox within minutes. Our readers choose to receive these emails because they're uncomplicated and informative - and that's why there's nothing more effective.
We put a top limit of 100 words on each entry, to keep the newsletter effective, but around 50 words tends to get best results. That's all you need to supply us with. If you need it, all the support and advice we can offer in creating the text is right here for you. Include a 'call to action' and offer something, such as a catalogue, and results are almost guaranteed. As with the website advertisements, you can direct people to your website, or set it up so they can use our sales enquiry service. Email us now and ask to see the latest issue.
Pro-Talk's Sales Lead Service
Hundreds of the suppliers on the Pro-Talk websites make it easy for readers to request brochures and catalogues, by signing up for the Sales Lead Service. With this, they get special links on all their news stories, which readers can click to instantly send their contact details to the supplier. Click here for more details on subscribing to the sales enquiry service.
Download our Sales Lead Service flyer for an overview of our low-cost, great value service for converting web site visitors into name-and-address sales leads.
Our advertising packages
These combine website advertisements and Extra Newsletter entries, giving you the best of both.
The Standard Package
Your advertisement on a minimum of 200 pages across the website for a whole year (we do not rotate advertisements - you will be the fixed advertiser on those pages). Value £2,400
Your advertisement on all the press release pages from your company
Entries in six Extra Newsletters during the year, in months of your choice. Value £2,400
Your logo on the front page of our website - great branding and a valuable link. Not available separately
And a full subscription to our sales lead service (value £1300), giving you our renowned request information links on every one of your news releases on any Pro-Talk website,
and next to your news whenever you appear in our editorial newsletters.
Package cost: Just £300 a month for a 12-month booking (total £3,600 - save over 40% on individual items)
The Value Package
Website advertising as with the Standard Package, but on a reduced number of pages (100 minimum at all times) across the website for a whole year
Entries in three Extra Newsletters during the year
Your logo on the front page of our website
A full subscription to our sales lead service.
Cost: Just £200 a month for a 12-month booking (total £2,400 - save over 35% on individual items)
The Premier Branding Package
A complete Micro-Site page with full company profile, your latest news and contact details
Sales lead generating advertisements on the acknowledgement page presented on our website to enquirers to any product (You may also be interested in...)
A complete Standard Package (above): Website advertising on a minimum of 200 pages across the website for a whole year; entries in six Extra Newsletters during the year;
your logo on the front page of our website; and a full subscription to our sales lead service.
Cost: Just £500 a month for a 12-month booking (total £6,000 - most individual items not available separately
The Standard Package Plus
Website advertising on a minimum of 400 pages across the website for a whole year. Value £4,000
Your advertisement on all your press release pages
Entries in an Extra Newsletter every month for the year. Value £4,800
Your logo on the front page of our website
A full subscription to our sales lead service. Value £1,300
Cost: Just £500 a month for a 12-month booking (total £6,000 - save over 40% on individual items)
Printingtalk Extra Newsletter Entries
Book an entry in any forthcoming Printingtalk Extra Newsletter, and you will start to receive sales leads within minutes of publication. Genuine hot leads! All you need to provide is around 50 words of copy, and we will do the rest. Cost: £400 per insertion.
Targeted Display Advertising
You may wish to have your display banner advertisement featured on specific pages on the website. Pages can be booked by product classification, so your advertisement will appear against all news releases in a particular technology area. Just as with all our Package advertising options above, you will also get your advert on all of your own pages, and a logo on the Printingtalk front page. Our Sales Lead Service across every Pro-Talk web site and newsletter where you may appear is included for the duration of the campaign. Pricing depends on the number of pages in the product category - rates are updated daily and are shown below.
* Please note there is a minimum monthly charge for Targeted Display Advertising, so categories marked with a * can only be booked in conjunction with others.
PRINTING PRESSES AND MACHINERY (NEW AND USED, SERVICE AND REPAIR)
(Company pages for complete category) Your advertisement appears on the company pages (example) from 30 companies, such as KBA, Heidelberg, Komori UK, Goss International, MAN Roland GB, KBA North America, Presstek, Edale, K2 International Trading Ltd, Drent Goebel, and 20 others, plus the widely-visited category index page. Cost: £50 per month*
Printing Presses and Machinery (New and Used, Service and Repair)
Your advertisement appears on all 1135 press release pages to do with this subject, including all the pages listed here. Cost: £1150 per month
PRINTING PRESSES ANCILLARY EQUIPMENT
(Company pages for complete category) Your advertisement appears on the company pages (example) from 51 companies, such as Baldwin Technology Company Inc, Harper Corporation of America, Meech International, QuadTech, Sensor Products, Technotrans Graphics, Maxcess International, Advanced Dynamics, Tectonic International, MGE, and 41 others, plus the widely-visited category index page. Cost: £100 per month*
Printing Presses Ancillary Equipment
Your advertisement appears on all 307 press release pages to do with this subject, including all the pages listed here. Cost: £350 per month
PRINTING PRE-PRESS SYSTEMS AND MATERIALS (REPRO, PLATEMAKERS, CTP, WORKFLOW, DOCUMENT MANAGEMENT, DESIGN SOFTWARE, ETC.)
(Company pages for complete category) Your advertisement appears on the company pages (example) from 143 companies, such as Kodak's Graphic Communications Group, EskoArtwork, Screen Europe, EFI, Presstek Inc, Xerox, Fujifilm Graphic Systems, GMG GmbH and Co. KG, Quark Inc, EnFocus Software NV, and 133 others, plus the widely-visited category index page. Cost: £150 per month*
Printing Pre-Press Systems and Materials (Repro, Platemakers, CTP, Workflow, Document Management, Design Software, etc.)
Your advertisement appears on all 2167 press release pages to do with this subject, including all the pages listed here. Cost: £2200 per month
MANAGEMENT AND ADMINISTRATION SOFTWARE AND SYSTEMS
(Company pages for complete category) Your advertisement appears on the company pages (example) from 40 companies, such as Positive Focus, Optimus, Tailored Solutions, Tharstern, Outsourced Projects, Gemba Solutions, P3 Software, Adstream, Girus Limited, Sanderson IT Systems, and 30 others, plus the widely-visited category index page. Cost: £50 per month*
Management and Administration Software and Systems
Your advertisement appears on all 169 press release pages to do with this subject, including all the pages listed here. Cost: £200 per month
PRINT FINISHING (BINDING, FOLDING, INSERTING, STITCHING, ETC.)
(Company pages for complete category) Your advertisement appears on the company pages (example) from 50 companies, such as Graphic Arts Equipment, Encore Machinery, GBC Commercial Laminating Solutions Group, Watkiss Automation Sales Limited, Ashgate Automation, Autobond, KAS Paper Systems, Total Print Finishing Services, Seal Graphics Europe, Buhrs Group, and 40 others, plus the widely-visited category index page. Cost: £50 per month*
Print Finishing (Binding, Folding, Inserting, Stitching, etc.)
Your advertisement appears on all 386 press release pages to do with this subject, including all the pages listed here. Cost: £400 per month
PRINTING INDUSTRY FINANCE
(Company pages for complete category) Your advertisement appears on the company pages (example) from 8 companies, such as EFI, UHY Hacker Young, Ashley Commercial Finance, Livingstone Guarantee, Experian, ICSM Limited, X-Rite, Bank of Scotland Asset Finance Division, plus the widely-visited category index page. Cost: £50 per month*
Printing Industry Finance
Your advertisement appears on all 11 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
INKJET, LASER, DIGITAL, THERMAL, GRAPHICS, WIDE FORMAT PRINTING SYSTEMS
(Company pages for complete category) Your advertisement appears on the company pages (example) from 90 companies, such as Domino Printing Sciences plc, Xaar, Hewlett-Packard, Konica Minolta Business Solutions UK, DataLase, Inca Digital Printers, Colourgen, NexPress Solutions, Ricoh UK, Gandinnovations, and 80 others, plus the widely-visited category index page. Cost: £100 per month*
Coding and Marking Systems
Your advertisement appears on all 46 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
Copiers, Scanners and Multi-Function Devices
(Please enquire about availability)
Variable Data Printing Systems
Your advertisement appears on all 13 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
Inkjet, Laser, Digital, Thermal, Graphics, Wide Format Printing Systems
Your advertisement appears on all 602 press release pages to do with this subject, including all the pages listed here. Cost: £650 per month
SCREEN PRINTING SYSTEMS AND MATERIALS
(Company pages for complete category) Your advertisement appears on the company pages (example) from 7 companies, such as MacDermid Autotype, FESPA, Siasprint UK, Sabur Ink Systems Ltd, SPS Print Group, TDAO, Oltronik, plus the widely-visited category index page. Cost: £50 per month*
Screen Printing Systems and Materials
Your advertisement appears on all 48 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
LABELLING AND PACKAGING (INCLUDING CANS, CARTONS, LABELS, FLEXIBLE PACKAGING, SLEEVES, ETC.)
(Company pages for complete category) Your advertisement appears on the company pages (example) from 52 companies, such as Avery Dennison Roll Materials Europe, Bobst SA, Copapharm Europe, Skanem, Citizen Systems Europe, Mercian Labels, The OPM Group, GSM Graphic Arts Ltd, Norprint Labelling Systems, IBM United Kingdom Limited, and 42 others, plus the widely-visited category index page. Cost: £100 per month*
Labelling and Packaging (including Cans, Cartons, Labels, Flexible Packaging, Sleeves, etc.)
Your advertisement appears on all 150 press release pages to do with this subject, including all the pages listed here. Cost: £150 per month*
PRINTING SUBSTRATES - PAPER, FORMS AND STATIONERY
(Company pages for complete category) Your advertisement appears on the company pages (example) from 52 companies, such as M-real, UPM-Kymmene Corporation, The James McNaughton Group, Tullis Russell Group, Robert Horne Group, Independent Paper plc, Premier Paper Group, Avery Dennison Graphics Division, Yupo Corporation America, Mondi Business Paper Holdings, and 42 others, plus the widely-visited category index page. Cost: £100 per month*
Printing Substrates - Paper, Forms and Stationery
Your advertisement appears on all 394 press release pages to do with this subject, including all the pages listed here. Cost: £400 per month
PRINTING INK, CHEMICALS AND PRESSROOM CONSUMABLES
(Company pages for complete category) Your advertisement appears on the company pages (example) from 45 companies, such as Sun Chemical Europe, Flint Ink, Hydro-Dynamic Products, DataLase, InteliCoat Technologies, Xsys Print Solutions, Sun Chemical Gibbon, RBP Chemical Technology, Precisia LLC, Varn Products Co, and 35 others, plus the widely-visited category index page. Cost: £50 per month*
Printing Ink, Chemicals and Pressroom Consumables
Your advertisement appears on all 244 press release pages to do with this subject, including all the pages listed here. Cost: £250 per month
PRINTING INK DRYING EQUIPMENT
(Company pages for complete category) Your advertisement appears on the company pages (example) from 8 companies, such as Primarc UV Technology, Skanem, UV Light Technology, IST Metz, IST (UK), Printing Research Inc (PRI), Victory Lighting UK Ltd, Western Quartz Products Inc., plus the widely-visited category index page. Cost: £50 per month*
Printing Ink Drying Equipment
Your advertisement appears on all 23 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
DIRECT MAIL PRINTING AND SERVICES
(Company pages for complete category) Your advertisement appears on the company pages (example) from 58 companies, such as OTM-Opus Trust Marketing, Pitney Bowes, Neopost, dsicmm, Lake Image Systems, Inc., DSTi Output, Xplor International, Howard Hunt Group, Bowe Bell and Howell, GI Direct, and 48 others, plus the widely-visited category index page. Cost: £100 per month*
Direct Mail Printing and Services
Your advertisement appears on all 269 press release pages to do with this subject, including all the pages listed here. Cost: £300 per month
PRINTING COMPANIES: GENERAL COMMERCIAL
(Company pages for complete category) Your advertisement appears on the company pages (example) from 87 companies, such as Bezier, The Stationery Office, Wyndeham Press Group plc, Kall Kwik, Pindar, Adare, Pinders, Prontaprint, Quebecor World, St Ives Plc, and 77 others, plus the widely-visited category index page. Cost: £100 per month*
Printing Companies: General Commercial
Your advertisement appears on all 529 press release pages to do with this subject, including all the pages listed here. Cost: £550 per month
NEWSPAPERS AND PERIODICALS PRINTERS AND PUBLISHERS
(Company pages for complete category) Your advertisement appears on the company pages (example) from 20 companies, such as Polestar, KBA, Southernprint, WRH Marketing UK, Kodak's Graphic Communications Group, Wyndeham Press Group plc, West Ferry Printers, Baldwin Technology Company Inc, ITM Publishing Services, ECRM, and 10 others, plus the widely-visited category index page. Cost: £50 per month*
Newspapers and Periodicals Printers and Publishers
Your advertisement appears on all 200 press release pages to do with this subject, including all the pages listed here. Cost: £200 per month
GENERAL PRINT SUPPLIES, SERVICES FOR PRINTERS
(Company pages for complete category) Your advertisement appears on the company pages (example) from 216 companies, such as Canon Europe, Oce Printing Systems, Hewlett-Packard, Konica Minolta Business Solutions UK, HumanEyes Technologies, Q.I. Press Controls, HH Print Management, MetalFX Technology, Xaar, Ultimate Technographics, and 206 others, plus the widely-visited category index page. Cost: £250 per month
General Print Supplies, Services for Printers
Your advertisement appears on all 935 press release pages to do with this subject, including all the pages listed here. Cost: £950 per month
PRINTING TRADE ORGANISATIONS - INCLUDING ALLIED INDUSTRY BODIES
(Company pages for complete category) Your advertisement appears on the company pages (example) from 42 companies, such as FESPA, Picon, PrintYorkshire, British Association for Print and Communication, British Printing Industries Federation, FINAT, Print IT!, British Coatings Federation (BCF), PIA/GATF, The Industry Measure, and 32 others, plus the widely-visited category index page. Cost: £50 per month*
Printing Trade Organisations - including Allied Industry Bodies
Your advertisement appears on all 372 press release pages to do with this subject, including all the pages listed here. Cost: £400 per month
PRINTING EXHIBITIONS, CONFERENCES AND SEMINARS
(Company pages for complete category) Your advertisement appears on the company pages (example) from 38 companies, such as Labelexpo, IPEX 2006, Digital Print World, Northprint, FESPA, Digital Expo, J B Marketing and Consultancy Limited, PrintYorkshire, FINAT, AWA Alexander Watson Associates, and 28 others, plus the widely-visited category index page. Cost: £50 per month*
Northprint
Your advertisement appears on all 17 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
PRINT MANAGEMENT COMPANIES - INCLUDING ASSET MANAGEMENT COMPANIES AND SYSTEMS
(Company pages for complete category) Your advertisement appears on the company pages (example) from 8 companies, such as AccessPlus, Webb/Mason, HH Print Management, Webmart, Intelligent Print Solutions, A & R Print Solutions, Mosaic Print Management, Four Corners, plus the widely-visited category index page. Cost: £50 per month*
Print Management Companies - including Asset Management Companies and Systems
Your advertisement appears on all 22 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
* Please note there is a minimum monthly charge for Targeted Display Advertising, so these categories can only be booked in conjunction with others.
And finally...
Remember, for the full background story, please download our 2008 Media Pack. If you have any further questions, or wish to discuss any of our advertising opportunities, please contact me at any time.
Tony Rand
Advertising Manager, Printingtalk
tony.rand@pro-talk.com
Telephone +44 (0)1206 541687
