GBP5m Home Shopping Print Contract For AccessPlus

Print management and business communications specialist, Accessplus has secured a print management contract with UK home shopping company Betterware.

Print management and business communications specialist, Accessplus has secured a print management contract with UK home shopping company Betterware.

The two year contract, signed this month, was won by Accessplus' specialist Catalogues and Publications Group and is worth in excess of GBP5 million, said the company.

Colin Passmore, chairman of the Catalogues and Publications Division of Accessplus, said: "The contract covers the print production requirements for Betterware's nationally recognised home shopping catalogue.

With eight editions a year, an average of 96 pages, plus a cover, each edition, as well as being an extremely high volume job, it was critical that Betterware's print management partner had extensive experience and capabilities in the long-run print market.

Our Catalogues and Publications Group at Accessplus is a team dedicated to managing clients with these specific requirements." He continued: "We demonstrated this experience through the pitching process by proactively presenting new ideas for the printing of the catalogue.

We looked carefully at Betterware's current processes and printing applications and recommended what we felt was a range of more suitable options.

Betterware has now decided to move the print production from litho to gravure, as this is a more appropriate printing method from both a cost and a paper stock compatibility perspective." And Passmore explained: "This contract will allow the Betterware catalogue production team to take advantage of our extensive experience in the long-run print market and employ our best-practise techniques to help create greater efficiencies in the print production chain.

We recognise there is much more to good print management than just cost saving - as critical as it is.

It's also about improving business production processes, so the outcome is not just more cost effective but much more efficient too." Passmore added that Accessplus also formed part of a key supplier team for the pitch that included Betterware's current repro house, TAG and its photographic studio to ensure there was a coordinated approach throughout the print production process.

Lyndon Bishop, production manager for Betterware, said: "We have been very impressed with the Accessplus team right through the pitch process and now during the initial implementation phase.

It was obvious during the pitch that Accessplus had undertaken a significant amount of research and took the time to understand the unique demands of our business." He added: "The Catalogues and Publications Group was very proactive and continually provided us with new ideas for the Betterware catalogue.

The service we have received from the account team since the contract begun has also been quite simply outstanding.

It's clear that Accessplus has excellent customer service at the heart of its operation." Jason Cromack, chief executive officer of Accessplus commented: "The Betterware win is yet another example of the importance we place on the holistic approach to assessing our customer's print management and business communication requirements.

The win also demonstrates the creative services we offer as a business, in terms of the pitch process and the roll-out of our contracts.

In my view, this is what sets us apart from the competition and this is reflected in the considerable success we've experienced in the marketplace this year.".

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