Adare WIns GBP5m Insurance Print Contract

Adare has won a new GBP5 million contract with NFU Mutual (NFUM).

Adare has won a new GBP5 million contract with NFU Mutual (NFUM).

The three-year marketing communications contract with the insurance, investment and pensions specialists covers print procurement, art work and repro, storage, distribution, fulfilment and collation of over 700 separate types of literature.

The NFUM deal follows a double contract win for Adare at the end of 2006 including a GBP5 miilion marketing communications contract with health club company Fitness First and a five year deal with security company Securitas UK.

With the key driver for NFUM to increase control and efficiency, Adare said it will also provide an improved on-line service for around 400 NFUM agents across the UK, enabling them to send orders for marketing and sales literature directly to Adare.

That provides the additional benefit of improved delivery lead times, together with a dedicated order tracking service and customer account team for the client's contacts across the UK.

Adare added that it demonstrated the ability to offer a service enhancement over the previous in-house model used by NFUM - generating cost benefits, improved brand control and enhanced speed by putting agents in direct contact with the distributor.

Adare's chief executive, Robert Whiteside, said: "Our strength in the financial services arena goes back over many years.

We have delivered services incorporating the full range of communication media, particularly marketing communications, for some of the country's leading financial institutions.

This knowledge and experience meant our team could identify and demonstrate to NFUM the benefits and cost savings Adare could bring to its existing marketing communications model." He continued: "Adare's account management team is second to none and will be pivotal in the development of the relationship with NFUM.

Our key focus is always to enhance the levels of service our clients receive as a whole and I cannot stress enough the importance of Adare's people in achieving this." The company said that its account management team has already begun the process of identifying ways in which it can develop further on-line provision using the suite of software and technology available within Adare.

One option will be to provide improved localisation and targeted marketing campaigns via individual agents by incorporating online document editing and on-demand production techniques.

Karen Price, special projects manager at NFUM, commented: "As a result of feedback from agents across the country, we're pleased to have found a business partner that can offer a complete marketing communications service, with the distribution capabilities we need around the UK, including Northern Ireland.

Adare will provide a much more efficient and cost-effective service to the business, giving us the opportunity to scale the operation to meet the changing needs of NFU Mutual and our customers.".

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