Adare Confirms Sale of Darley

Adare has confirmed the sale of Darley in a GBP3.5m deal with Darley's existing management team

Darley is a leading provider of wet glue labels to the drinks industry and packaging and patient information leaflets for pharmaceutical and health care sectors.

Following the realignment of Adare under a single brand and the launch of its new proposition in January this year, the new disposal is in line with Adare's clearly defined strategy of focusing on core activities in the marketing and customer communication space.

Robert Whiteside, Adare's chief executive, explains: "Darley has been an important member of the Adare Group for many years".

"It is an excellent business and a leader in its market place with an exceptional management team and excellent prospects for the future, however it is not aligned with our strategy which is to become the UK's leading marketing and customer communications provider where the design and delivery of innovative data-driven, multi-media solutions is our core activity"".

"The sale of Darley, along with Prontaprint, Kall Kwik and CJ Fallon earlier this year reflects how serious we are about our clearly stated strategy of continued and rapid evolution into a fully integrated marketing and customer communications solutions provider".

"The disposal of these non-core businesses reinforces our commitment to delivering a new single face to market under a single united brand and aligning the services and solutions we provide to support this proposition".

"All our clients, irrespective of the sector they operate in, have an increasing need to communicate with their customers more effectively".

"Our strategy is to combine our portfolio of services from data and creative design, to traditional paper based output and digital and on-line delivery channels to help change the way our clients' communicate - as well as delivering more flexible and inspiring communications in a market where retention, growth and winning new customers to increase market share is top of everyone's agenda".

Adare is now positioned for growth having invested strongly in its digital and on-line e-delivery capability; doubled its creative potential through the recent acquisition of creative agency, Example, and the recently announced plans to create its data-driven multi-media communications output centre which is a "multi-million pound investment".

In addition it has significantly expanded its business development resources through the creation of an Executive level business development structure.

Whiteside continues: "The next stage of our strategic plan is to consider accelerating our growth and development through acquisition of businesses aligned with our proposition".

"This considered acquisition strategy proves that we are committed to achieving our goal of becoming the leader in marketing and customer communications, which is fully supported by our backers, HBOS".

"We're not interested in traditional print companies but are looking at organisations that will complement our new communications strategy".

"We have a number of exciting opportunities in the pipeline and our evolution continues at pace - an exciting year ahead".

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