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Product category: Printing Pre-Press Systems and Materials (Repro, Platemakers, CTP, Workflow, Document Management, Design Software, etc.)
News Release from: Adobe Systems UK | Subject: Print Module, Adobe Indesign and QuarkXPress
Edited by the Printingtalk Editorial Team on 12 April 2006

Easy Database Publishing From Printing
System Deal

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Hybris, the product information management (PIM) company, has formed a partnership with Adobe to offer printing systems.

Hybris, the product information management (PIM) company, has formed a partnership with Adobe to offer printing systems The company's automated printing system, Print Module, is claimed to allow easy database publishing with Adobe Indesign and QuarkXPress

Through the partnership, Hybris customers can make use of the latest version updates.

The two organisations will work on integrated products to provide partners and customers with a more extensive range of information and services, cost effectively, said Hybris.

Print Module automates the production of printed product information including catalogues, brochures, handbooks and automated price lists.

It pulls the most up-to-date and accurate information from a central PIM system just before the catalogue is printed, meaning last-minute changes can be made in DTP applications, such as Adobe InDesign, without delaying the production process, added the company.

Print Module will also support Adobe InDesign CS1 and CS2 to provide customers with a claimed cost saving of up to 80 per cent through automating the print process.

The interface developed by Hybris and the XML import function in Adobe InDesign CS2 enables data exchange between the two systems.

"Having worked with Adobe DTP applications for some time, formalising the partnership was the next logical step," said Simon Orosz, UK general manager at Hybris.

He added: "Customers will soon reap the benefits through faster and more efficient publishing.".

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