Revised paper range mirrors fashion colour trends

As part of its rejuvenation of Curious Collection paper range, Arjowiggins commissioned Studio Edelkoort, run by Li Edelkoort to define current and future colour trends.

As a result, Arjowiggins has developed a new colour palette of 27 metallic and translucent papers in what are described as intense, luminous shades for the Curious Collection.

Included in the new colour palette are 14 new shades in Curious Metallics and 13 new colours in Curious Translucents.

The range also remains fully FSC-certified making it suitable for designers looking for a creative but sustainable paper, said the company.

Arjowiggins has designed a waterfall swatch highlighting the contrasting monochrome shades within the new colour set, providing designers with a fresh and high impact approach to reinvent packaging, communication and design materials.

The rejuvenation is being supported by a collaboration with French photographer Gregoire Alexandre, which is themed around the Curious Story.

The concept centres on photography of a girl's journey through different, colourful worlds, incorporating paper sculptures and settings into a brochure of images.

A new film also demonstrates the making of the Curious Story, showing how the concept has been turned into a reality through the use of Curious Collection papers.

The Curious Collection is distributed by merchants worldwide including Antalis and Robert Horne in the UK.

As part of the rejuvenation of the range, Curious Particles will move into the Keaykolour brand and Curious Arches becomes a stand-alone brand.

Li Edelkoort explained: 'The fashion and paper industries go hand in hand, with catwalk trends having a huge influence on creative papers.

The Curious Collection has always been recognised as offering daring, unconventional papers and my aim with this rejuvenation was to enhance its image and position as the designer's favourite paper brand.

By anticipating current and upcoming fashion trends, we developed a new colour palette featuring 27 new shades that meet with demands from the luxury and cosmetics sectors, as well as a refreshed approach to metallics and translucents.

The mix of bold and bright colours with softer tones puts Curious Collection at the forefront of creative papers.

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