Product category:
Labelling and Packaging (including Cans, Cartons, Labels, Flexible Packaging, Sleeves, etc.)
News Release from: Amcor Flexibles | Subject: Birds Eye Packaging
Edited by the Printingtalk Editorial
Team on 02 March 2004
Forzen Food Company Give New Packaging
The Eye
Three packaging companies have been awarded work to produce a new design for Birds Eye.
Three packaging companies have been awarded work to produce a new design for Birds Eye MY Cartons, Amcor Group and Van Genechten will work on the packaging, which is set to be available on the shelves in April
It is part of a £30m re-branding programme by Unilever Ice Cream and Frozen Foods to give its packaging and logo a modern look.
Amcor Group will produce flexible packaging while MY Cartons and Van Genechten will produce cartons for Birds Eye.
There will also be a new range of products including chicken, fish and vegetables for steaming.
The frozen foods company has been working on the programme for two years.
The new packaging and logo will be supported with a TV and print advertising campaign.
The changes will also be promoted through in-store point of sale material and road shows.
• Amcor Flexibles: contact details and other news
• Email this article to a colleague
• Register for the free Printingtalk email newsletter
• Printingtalk Home Page
Search the Pro-Talk network of sites
