Product category:
Screen Printing Systems and Materials
News Release from: MacDermid Autotype | Subject: Floor Graphics
Edited by the Printingtalk Editorial
Team on 09 March 2004
Footprint Floor Graphics Rise To
Occasion
The Footprint floor graphics system from Autotype International has been used in large sections to cover an extensive 410 square metres of floor space, as part of an exhibition.
The Footprint floor graphics system from Autotype International has been used in large sections to cover an extensive 410 square metres of floor space, as part of an exhibition held at the Institute of Contemporary Arts in London by architects Foreign Office Architects (FOA) in celebration of their 10th anniversary The special floor and wall graphics at he exhibition were used to complement the visual effects of the individual architectural projects
This article was originally published on Printingtalk on 3 Dec 2004 at 8.00am (UK)
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In particular, Autotype's Footprint floor graphic system was used for graphic images as well as guiding and directing visitors to different areas of the exhibition.
The floor graphics were produced and installed by London based Sky Photographic and took approximately 85 hours to produce over a three-week period.
The graphics were supplied in PDF format and printed onto the underside of the durable, textured polyester film-based Footprint on a single HP 5500 six colour inkjet printer, to ensure colour consistency.
The Footprint system was specifically selected by Brian Judge at Sky Photographic for the FOA exhibition as he explained: "We have previously used Footprint extensively in a wide range of retail and supermarket environments so we knew it would stand up to the rigours of the high numbers of visitors expected at the exhibition.
In addition, the material offers a highly scratch resistant surface and is ideal for temporary graphics as it's exceptionally easy to install and remove especially in large areas. Request a free brochure from MacDermid Autotype ...
Footprint floor graphics also meet health and safety requirements for slip test approval.".
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