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Product category: Screen Printing Systems and Materials
News Release from: MacDermid Autotype | Subject: Footpprint
Edited by the Printingtalk Editorial Team on 03 December 2004

Floor Graphics Show Off At Viking
Exhibition

Dutch large format printer Exposize is using over 2,000 square metres of Autotype's Footpprint floor graphic system to recreate the long gone world of the Vikings.

Dutch large format printer Exposize is using over 2,000 square metres of Autotype's Footpprint floor graphic system to recreate the long gone world of the Vikings at the 'Vikings on Tour' exhibition in the Centraal Museum in Utrecht Footprint is being used for graphic images as well as guiding and directing visitors to different areas of the exhibition

The combination of wall banners, together with the high-resolution floor graphics, has created a totally captivating experience for visitors of all ages to enjoy.

The exhibition, primarily aimed at children from six to 12 years-old, tells the story of the Viking people by taking visitors through eight exhibition halls dressed with graphics designed by Studio Job of Antwerp (Belgium) and produced by Exposize of Hoofddorp (Netherlands).

Eric Verkerk, sales manager at Exposize explained: "Each of the eight halls is covered with five 20-metre banners and 300 square metres of Footprint.

Every hall has its own particular atmosphere, for example one resembles a rough sea underneath a star-studded sky, with a big Viking ship in the middle, while other halls recreate forests, cloisters and battlefields.

The optical quality of FootPrint is vital to us.

The clear image achieves the desired effect that we wanted and installation was hassle-free." Footprint is also claimed to be highly durable and it features an anti-slip surface and dimensional stability, which is particularly important.

"If a material is too flexible, such as PVC, it becomes almost impossible to align the patterns of the different sheets," added Verkerk.

Exposize used the HP 5500 inkjet printer to print at eight metres per hour.

The FootPrint film is 1.2 metres wide and was printed at a maximum length of 20 metres sections.

Given the large surface areas involved, the application of the floor graphics was extremely straightforward said Verkerk.

"Despite the complexity and overall size of this project, it only took us four weeks to produce and install more than 2,000 square metres of Footprint." Autotpye said that Footprint is widely used in a variety of retail and supermarket environments and is known to stand up to the rigours of the high numbers of visitors expected at the exhibition.

In addition, Footprint met the specific health and safety requirements of the museum authorities for slip test approval, as well as being easy to remove, with no damage to the floor surface added Autotype. Request a free brochure from MacDermid Autotype ...

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