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Label Laminate Tackles Cheese Labelling Problems

An Avery Dennison Roll Materials Europe product story

Edited by the Printingtalk editorial team Nov 1, 2004

Avery Dennison Roll Materials Europe has developed a self-adhesive label laminate in its Fasson Specialty portfolio - Fasson BT25 with S2800 permanent adhesive.

Avery Dennison Roll Materials Europe has developed a self-adhesive label laminate in its Fasson Specialty portfolio - Fasson BT25 with S2800 permanent adhesive and BG40 Brown supercalendered glassine release liner.

It is designed to address direct labelling on to whole waxed cheeses.

Already approved by a cheese marketing co-operative, the new Fasson labelstock meets user needs at all levels of the product's life - for the manufacturer, on the packaging line, for the retailer and for the consumer believes Avery Dennison.

The facestock a lightweight 25 grammes per square metre (gsm) wood free printing paper offers the flexibility needed for wrap around labels and will conform to any curves in the surface of the cheese.

The Fasson S2800 adhesive has been tested by the ISEGA independent laboratory and approved to BfR Bundesinstitut fur Risikobewertung (formerly BgVV) specifications for direct contact with dry, moist, and fatty foods.

It is a strong, permanent acrylic grade offering high adhesion in both ambient and heavily chilled conditions claimed Avery Dennison.

It leaves minimal staining and offers a broad service temperature range of -25 degrees C to +70 degrees C.

Together, the Fasson BT25 face material and Fasson S2800 adhesive work on the waxed cheese surface to conform to the shape of the cheese itself and provide a lasting and reliable bond.

Application using automatic dispensing equipment is facilitated by the Fasson BG40 Brown release liner and by the relatively high tear-resistance of the facestock.

Fasson BT25 can be printed by all the usual processes and is suited to offset and flexo said the company.

The nature of the special lightweight facestock means that high conversion speeds are not advisable and radius-cornered labels are preferred.

Temperatures up to 80 degrees C can be used for ink drying, provided the web temperature is below 50 degrees C at the matrix-stripping station.

For the retailer selling cheese portions from the delicatessen counter and the consumer alike, cutting through the labelled cheese is easy again, thanks to the lightweight stock.