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Product category: Labelling and Packaging (including Cans, Cartons, Labels, Flexible Packaging, Sleeves, etc.)
News Release from: Avery Dennison Roll Materials Europe | Subject: Clear self-adhesive film
Edited by the Printingtalk Editorial Team on 30 June 2005

Clear Self-Adhesive Film Makes Labelexpo
Debut

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Avery Dennison Roll Materials Europe will be unveiling what it described as a major new global product at Labelexpo - a clear self-adhesive film that delivers a single labelling option.

Avery Dennison Roll Materials Europe will be unveiling what it described as a major new global product at Labelexpo - a clear self-adhesive film that delivers a single labelling option The film is the result of research and design work, undertaken in partnership with converters and end users

Formulated to perform in label applications where traditional film labelstocks like PP and PE have been used, the new film is claimed to offer clarity and conformability (especially over curved surfaces) coupled with high-speed converting and first-class press stability.

Avery Dennison said the film would be a truly global product, available to meet the requirements of international brand owners for the same high quality and consistency in their product packaging in every country and every continent.

The company will also be rolling out another claimed industry 'first' - the Fasson Product Swatch Library that smoothly guides the user by the fastest route to the ideal product for the next converting job, claimed the company.

The Fasson Specialty service platform will be a major stand feature and the newly-expanded Fasson Durables labelstocks (many of them UL-approved) for information labelling on goods, such as automotive components and consumer electronics, will also be on show.

Visitors will also be able to see the Fasson Rapid-Roll range of non-adhesive materials, through which converters can buy the components in a self- adhesive laminate separately, to create their own labels, tags and tickets on press.

Don Stoebe, the vice president and general manager of the division, said: "We believe strongly in the power of partnership with customers and partnership is about people, so we want our customers to take the opportunity to tell us in a comfortable, friendly setting, how we can support them better in terms of products, services, and ideas for the future." The company is sponsoring of the R Stanton Avery Lifetime Achievement Award - one of four major prizes in the newly-established annual Label Industry Awards - to be presented during Labelexpo Europe 2005.

Stoebe added: "We have some major additions to our product range to showcase at Labelexpo.

Our company's technical know-how, R and D skills, and sheer creativity truly continue to drive real innovation today.

Self- adhesive labels continue to offer unique benefits for consumer, product manufacturer, and label converter alike.".

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