Product category:
Labelling and Packaging (including Cans, Cartons, Labels, Flexible Packaging, Sleeves, etc.)
News Release from: Avery Dennison Roll Materials Europe | Subject: Woven labels
Edited by the Printingtalk Editorial
Team on 23 September 2004
New Range of Labels Completes Fashion
Market Offer
Following its recent acquisition of the German-based woven-label manufacturer, Rinke, Avery Dennison is launching its winter 2005-2006 collection book.
Following its recent acquisition of the German-based woven-label manufacturer, Rinke, Avery Dennison is launching its winter 2005-2006 collection book on Stand B30, Hall 3 at the September session of the fashion supplies and trimmings exhibition, Mod'Amont in Paris The retail information services (RIS) arm of Avery Dennison now offers what it believes is a versatile and effective one-stop service for all labelling requirements within the fashion industry
This article was originally published on Printingtalk on 1 Nov 2004 at 8.00am (UK)
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Avery Dennison's new collection, produced through collaboration with former Rinke design experts reflects the exciting and innovative new trends emerging for winter 2005.
The attention to detail of the new designs, coupled with a careful observation of colour and fabric, aims to enhance brand appearance through creativity, variety and quality claimed the company.
It said it has worked with a broad range of substrates and materials to create a label that will become a soft and flexible part of the garment to which it is attached.
"A woven or printed label should not be seen as an addition to an item of clothing, but rather as an integral part of the garment; the interface between manufacturer, brand and consumer," said Massimo Ghislandi of Avery Dennison RIS.
"As such a prominent element of a new fashion collection, the label should both mirror and complement the garment itself and it is, therefore, absolutely essential that label designs reflect current trends within the industry.
We are confident that we have incorporated all the wonderful new flavours of the season with our Avery Dennison winter 2005-6 collection and I hope that visitors to our stand at Mod'Amont will be as inspired by the new ensembles as we are," he concluded.
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