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Product category: Labelling and Packaging (including Cans, Cartons, Labels, Flexible Packaging, Sleeves, etc.)
News Release from: Avery Dennison Roll Materials Europe | Subject: Fassonglobal Co-Ex
Edited by the Printingtalk Editorial Team on 12 October 2005

Label Stocks Simplify Materials
Specification

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New proprietary Fasson self-adhesive film labelstocks, Fassonglobal Co-Ex, have been launched by Avery Dennison.

New proprietary Fasson self-adhesive film labelstocks, Fassonglobal Co-Ex, have been launched by Avery Dennison Don Stoebe, vice president and general manager of Avery Dennison Roll Materials Europe, said: "We believe that Fasson Global Co-Ex films are genuinely a game-changer

They will simplify the whole business of choosing and using self-adhesive labelling films, for both converter and brand manufacturer." According to the company, the self-adhesive labelling films market has become extremely complex in the light of the ever-increasing demands from brand owners for conformability over complicated container profiles and clarity, resulting in a product portfolio that embraces PP and PE for different substrates and different on-pack performance requirements.

Stoebe added: "Fasson Global Co-Ex is a high-technology co-extrusion, combining the best features of all the standard film facestocks.

They are available in gloss white and gloss transparent, topcoated and non-topcoated and offer end users exceptional clarity and print quality, plus outstanding converting and dispensing characteristics.

They really represent a simple labelling solution for a complex market." Healthy and beauty products and household chemicals, where self-adhesive labelling films are commonly used, are markets that will benefit from the properties of Fasson Global Co-Ex, particularly its engineered combination of machine direction orientation and cross-direction conformability, said the company.

Stoebe explained: "Because the film can be used on a broad spectrum of application substrates, including HDPE, PET, PE, PP and glass, as well as the 'no label' look, selecting, qualifying and specifying film label substrates can be simplified.

The economies of scale delivered by a greatly-reduced portfolio of label substrate specifications can also give a better price and performance ratio.

At just 63 micron, Fasson Global Co-Ex films deliver more labels per reel, high production yield and simplified and reduced inventory for the label converter." For the end user, specifying a Fasson Global Co-Ex film across the whole range of a new product's packaging can significantly improve the speed with which that product can be brought to market.

Label dispensing is accurate and smooth, thanks to the optimal stiffness and flexibility of the co-extrusion, he added.

Fasson Global Co-Ex is available from Avery Dennison throughout the world to the many international companies that understand the value of maintaining high global packaging standards for their valuable brands, believes Avery Dennison.

Available with standard Fasson label adhesives and release liners, Fasson Global Co-Ex films are available ex-stock from Avery Dennison Roll Materials Europe and samples and technical data sheets are available on request via Fasson sales representatives or from the company's website.

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