Product category:
Printing Substrates - Paper, Forms and Stationery
News Release from: Avery Dennison Graphics Division | Subject: Reflective films guide
Edited by the Printingtalk Editorial
Team on 26 May 2006
New Reflective Films Guidebook For
Printers
Self-adhesive reflective films have been around for many years, in many qualities, for many different applications, said Avery Dennison Graphics Division.
Self-adhesive reflective films have been around for many years, in many qualities, for many different applications, said Avery Dennison Graphics Division Ole Baek, the company's product manager for reflective films, said: "The result is that printers and signmakers get confused about which film they can safely use for which application - particularly, where legal regulations might be involved." He added: "Our customers say there's a real issue here
This article was originally published on Printingtalk on 7 Dec 2004 at 8.00am (UK)
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On the one hand, they want to use reflective films to give their clients round-the-clock visibility - especially for vehicle graphics - but on the other hand, they worry about not breaking the law by using films that are not approved or by using them in the wrong kind of way." To help signmakers gain confidence, and to throw new light on the subject of reflective films, Avery Dennison Graphics Division said it has put together a guide on its full range of Avery-brand reflective films.
The guide incorporates guidance for signmakers and printers on the applications for which each type of material is suitable, plus sound guidance on how best to follow the generally-established rules on reflective usage.
For vehicle graphics applications, only one pan-European directive applies to the use of reflectives: UN ECE 104 supplemented with ECE 43, which covers uniformity of retro-reflectivity values, passed by the UN in 1995.
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Avery Dennison said that most countries recommend following its proposals.
However, as the Avery Dennison guide counsels, it is advisable for signmakers and printers to check local legislation to ensure there are no requirements additional to those of ECE 104/43.
Ole Baek commented: "Our new range of Avery reflectives - the only full commercial range available - meet the UN requirements, where appropriate.
A good example is our Avery NV-100 E.
It's a very versatile film, and one of the few premium commercial reflective products that can simply be computer-cut for reflective logos and lettering (even, unusually, the yellow and white qualities)." He continued: "But of course it can also be screen printed or digitally printed.
And for signmakers whose clients want vehicle contour markings, nothing could be simpler than Avery V-6700 Conspicuity Tape, which also meets the UN requirements, and carries the official approval watermark." Baek explained that the micro-prismatic, edge-sealed tape comes ready to apply in a choice of white, red and yellow in rolls 5.5cm x 50m.
And he explained: "We have a comprehensive range of reflective products in our Avery Graphics portfolio, and all-round expertise in using them - so we are always happy to advise signmakers on the right product choice for a specific application." Copies of the new guide to reflective films are available on request from Avery Graphics distributors throughout Europe, who can be located via a feature on the Avery Dennison Graphics Division website.
Converters in the signage, digital, and screen printing markets can also sign up via their distributor to receive a new regular web-based newsletter, 'Avery Works'.
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