Product category:
Printing Trade Organisations - including Allied Industry Bodies
News Release from: BPIF
Edited by the Printingtalk Editorial
Team on 29 March 2004
Carton Companies Need To Be More
Innovative
Over 130 delegates at the BPIF British Carton Association conference were challenged to be less insular and more innovative.
Over 130 delegates at the BPIF British Carton Association conference were challenged to be less insular and more innovative The call came from Helen Potter, brands packaging manager for the Edrington Group, whose signature product is Famous Grouse whisky
This article was originally published on Printingtalk on 23 Aug 2005 at 8.00am (UK)
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She said that carton manufacturers needed to be more innovative and less insular looking if they were to promote their packaging in an increasingly competitive marketing industry.
The event began with Keith Gilchrist, chief executive officer of Chesapeake Field Group plc and Dr Andreas Blaschke, chief executive officer of MM Packaging Europe, going head-to-head in a debate on the relative merits of running a global operation from either the UK or from Europe.
A range of factors were considered including the differing working practices, local legislation, social costs, pay and statutory leave across the UK, Eire, Belgium, Germany, France and Spain.
The conference was supported by 20 suppliers to the industry, both large and small companies, who held a tabletop exhibition throughout the day to show their products to current and potential customers.
The event was staged at the De Vere Belfry Hotel near Birmingham (UK) and was supported by Pro Carton.
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