POP Printer's TV Exposure In Supermarket Ad

Who said printing isn't glamorous? The Thieme 5040 print machine at retail media specialist Bezier has found UK TV fame in the new national TV advert for ASDA.

Who said printing isn't glamorous? The Thieme 5040 print machine at retail media specialist Bezier has found UK TV fame in the new national TV advert for ASDA.

The 30 second advertisement, which briefly shows ASDA branded Point of Purchase (POP) coming off the press, will appear through the remainder of September and October on ITV to promote ASDA's Autumn Roll back campaign.

It includes clips of the various departments, employees and suppliers who work with ASDA.

Ian Carnazza, Bezier's sales director for the ASDA account, said: "It is not very often a print machine and POP enter the glamorous world of TV advertising and so this has been great fun for Bezier's ASDA team.

I hope this is also testament to the close relationship we have with ASDA where they see print as part of their value offering to the customer." Bezier has worked with ASDA for more than 16 years producing the retailer's in-store advertising material.

The firm also provide ASDA with related retail media services such as e-print management solutions and in-store implementation of POP.

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