Product category:
Printing Companies: General Commercial
News Release from: Bezier
Edited by the Printingtalk Editorial
Team on 11 October 2004
Bezier's Gold POP Award For DIY Print
Campaign
Bezier has scooped a gold award in this year's British POP (Point of Purchase) Awards for its Cuprinol Wood Care Range print campaign.
Bezier has scooped a gold award in this year's British POP (Point of Purchase) Awards for its Cuprinol Wood Care Range print campaign The permanent on shelf unit, which was designed and printed by Bezier battled against six other contenders to win the home and garden category of the awards
This article was originally published on Printingtalk on 31 May 2004 at 8.00am (UK)
Related stories
Patented POP Displays Pack In More Information
Retail media print specialist, Bezier has completed a point of purchase project for Dulux and Allied Bakeries using a patented shelf-edge product information display.
Point Of Purchase Materials Simulate Soccer Stadia
UK supermarket ASDA will kick off the Euro 2004 football tournament with in-store print campaigns orchestrated and co-ordinated by retail media specialist, Bezier.
It was designed not only to create stand out in-store but more specifically to simplify the customer buying decision in a category that research has shown customers find difficult to shop.
That was recognised by judges who said the unit, 'merchandises the products together very well and makes it very easy to choose the product you need'.
Clear branding and consistent communication were also cited as key factors in the display's success.
The stand appeared in Focus and independent DIY outlets earlier this year and included shelf cladding, which used woodchips with product applied.
It also used colour to separate categories of product, customer flow charts to aid the buying decision and a leaflet dispenser to make shopping easier and give product guidance.
James Wilson, category marketing co-ordinator at Cuprinol brand owner ICI, said: "Making our products 'shopper-friendly' is extremely important to us, particularly with the complex wood care range and so we were delighted with the judges' comments - I hope our customers were as impressed!" Richard Courtney, the managing director at Bezier's Bristol site, said: "POP in the DIY sector is perhaps one of the biggest challenges to in-store advertising specialists due to the complexity of the products involved.
An in-depth understanding of customer needs and buying behaviour is required to create media which is concise and clear enough to be used in a busy store environment and also ensure shoppers get the product they want.".
• Bezier: contact details and other news
• Email this article to a colleague
• Register for the free Printingtalk email newsletter
• Printingtalk Home Page
Search the Pro-Talk network of sites
