Supermarket POP Enters Halloween Spirit

Customers will be howling down the aisles in the UK's ASDA stores with screeching shelves and ghostly goings-on.

Customers will be howling down the aisles in the UK's ASDA stores with screeching shelves and ghostly goings-on.

Halloween aisles have been transformed into eerie underworlds using seven metre dark canopies and movement-activated spooky sound effects, for a wicked in-store marketing campaign created by POP producer Bezier.

Shelf edge ghost images will squeal at passing customers and even the floor space is decked with ghostly images and spider floor graphics.

Special features also include a large interactive haunted castle (made using 3D cardboard engineering) where youngsters can open a door to find a screeching cat inside.

Dominic Margetson, Events Manager at ASDA, said: "Halloween is one of the most fun festive periods and this year we have gone all out to give our customers a unique shopping experience and get them into the spooky spirit." Ian Carnazza, Bezier's sales director for the ASDA account, said: "This year's Halloween campaign has been great fun.

The use of sound effects and complex 3D media such as the castle also shows how POP is being used more and more not just to promote and categorise products but also to enrich customers' shopping experience.

ASDA stores already have a distinct in-store personality that puts many of their rivals in the shade and the efforts which go into these kind of campaigns further strengthen this." The creative concept for the ASDA Halloween in-store activity was devised by Inferno and Bezier engineered and printed 3D, POP, floor and shelf edge media.

Artwork and design was produced by Gratterpalm.

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