Product category:
Printing Companies: General Commercial
News Release from: Bezier | Subject: POP
Edited by the Printingtalk Editorial
Team on 28 March 2005
POP Firm's Merchandise Raises Smiles And
Cash
Wella supported Red Nose Day 2005 with a print campaign fronted by former TV jungle queen, Kerry Katona.
Wella supported Red Nose Day 2005 with a print campaign fronted by former TV jungle queen, Kerry Katona Hairdressers across the country sported official Wella merchandise such as salon posters featuring Katona and the red spray, collection boxes, showcards, sales presenters and shelf edge strips that tied in with this year's Red Nose Day theme - Big Hair and Beyond
The campaign's official merchandise has been produced by retail media specialist Bezier and artwork was designed by Basingstoke company, Big Cat.
It appeared in participating Wella salons throughout the UK.
The campaign showed ways in which people can raise money and also promoted Wella's Official Red Nose Day Red Hairspray.
The limited edition spray, which came in a red can, had been specially commissioned by Wella for RND05.
Priced at GBP 1.99, 50p from every can went directly to Comic Relief.
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