POP Firm's Digitally Personalised Marketing

Retail media specialist, Bezier, has installed a Xerox iGen3 digital press as part of a GBP 600,000 investment for its Poole (UK) site.

Retail media specialist, Bezier, has installed a Xerox iGen3 digital press as part of a GBP 600,000 investment for its Poole (UK) site.

The company belives that the iGen3 will further boost its growing digital production offer, which includes a Xerox Docucolor 6060 digital colour press at Poole, plus an Inca Eagle press and an Inca Columbia press at its Wakefield operation.

Launched in 2002, the iGen3 is claimed to allow digital print at offset quality and a degree of personalisation.

The latest model of the iGen3, with a claimed speed of 100 pages per minute, provides enhanced paper-handling capabilities and additional finishing options, but in economical short runs, which would not be cost effective on traditional presses.

Bezier added that the press is also versatile as it can print sheets up to 364cm by 521cm and on a greater range of substrates than either of its predecessors, the Xerox Docucolor 2060 or 6060.

Terry Boucher, the operations director at Bezier Poole, said: "Variable data print is a rapidly growing market and an area that Bezier has invested heavily in to in the last couple of years.

I am confident the iGen3 will be another successful investment for us and will ensure our customers can continue to benefit from the best technology in the industry." Kevin O'Donnell, Xerox UK's product marketing manager for Docucolor, said: "The purchase of the iGen3 by Bezier is further proof that the machine is capable of achieving top quality results and an economic choice for short-runs jobs.

Bezier can now produce top quality colour marketing material with its own bespoke software, allowing complex text and image combinations.

That should enable the company to react faster to changing market demands as well as better target the customer through personalised documents.".

Back to top