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Product category: Printing Companies: General Commercial
News Release from: Bezier
Edited by the Printingtalk Editorial Team on 28 April 2005

Retail Media Firm Boosts Pre-Press
Operations

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Retail media specialist Bezier has boosted its pre-press capabilities after investing in Esko Graphics' Deskpack and Backstage software.

Retail media specialist Bezier has boosted its pre-press capabilities after investing in Esko Graphics' Deskpack and Backstage software The new systems have been installed in the firm's Wakefield pre-press department allowing Bezier to receive and process artwork in any native format, said the company

It will be flexible for clients trying to send artwork over, whilst also eliminating minor changes which can occur when files are converted in to different formats, which would mean that the digital artwork a client approves is exactly how it will look when printed.

Other benefits of the systems include tighter integration with Bezier's also recently purchased 3D point of purchase (POP) design package ArtiosCAD 3D software.

In addition, Bezier said that it is possible to increase the system's functions through purchasing extra modules.

As a specialist POP and packaging software firm Esko's workflows also enhance off the shelf software such as Illustrator, Acrobat and Photoshop for use in POP production believes Bezier.

Glen Batty, Bezier's group IT director, said: "Using industry standard tools, we can already offer browser-based artwork collaboration interfaces across the web.

The new systems will provide totally open digital workflows to even further streamline communication between clients, agencies and our customer service teams.

The technology will also increase operator productivity, job repeatability and consistency, gearing Bezier to cope with the pressure of shortening lead times, quick turn-around and fast track production." Peter Hargreaves, the account manager for UK packaging at Esko-Graphics, said: "Bezier needed more than just the Illustrator editing tools.

The structure of Esko-Graphics' software, demonstrated that in addition to solving Bezier's artwork problems, it was capable of integrating with other parts of their supply chain.

Bezier, like most of our customers, is under increasing pressure to deliver more in a shorter time frame.".

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