Product category:
Printing Companies: General Commercial
News Release from: Bezier
Edited by the Printingtalk Editorial
Team on 11 July 2005
Bezier Retains Coca-Cola POP and Promo
Account
UK retail media print company, Bezier, has retained the multi-million pound in-store advertising account for Coca-Cola Enterprises (CCE).
UK retail media print company, Bezier, has retained the multi-million pound in-store advertising account for Coca-Cola Enterprises (CCE) The three year contract covers production and management of all the brand's convenience sector retail media, which last year equated to more than 300 lorry loads of point of purchase (POP) and promotional material
This article was originally published on Printingtalk on 31 May 2004 at 8.00am (UK)
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Bezier will also continue to provide a range of specialist retail media services including design and 3D engineering from Bezier's in-house specialist POP design agency, Bluetouch and bespoke e-solutions, which allow regional CCE branches to view and order POP online.
Jon Smith POS operations manager at CCE, said: "Bezier's tender was exceptional and despite working with us for a number of years they were still able to be innovative and bring new ideas to the table.
We have been consistently impressed by their levels of service in the past and I hope to continue to develop our relationship with them over the next three years." Bezier Bristol managing director, Richard Courtney, added: "This is fantastic news for Bezier.
To continue to work with such a prestigious brand in the face of tough competition is testament to the quality of our products, services and people.
CCE has been a challenging and exciting account for us and we look forward to continuing to working with all of their brands in the future." Bezier has worked with CCE for five years and has continually developed new services and cost cutting programmes, which have demonstrated considerable savings in the last three years alone.
The firm said that it competed against many other contenders to retain the retail media contract.
The company has just produced a POP campaign to support the launch of diet Coke with Lime.
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