Electra Partners Sells bezier To MidOcean Partners

Electra Partners has announced its sale of bezier, said to be the UK's largest retail media specialist, to MidOcean Partners for £77m.

Electra Partners has announced its sale of bezier, said to be the UK's largest retail media specialist, to MidOcean Partners for £77m.

Graham Thomas, a managing director of MidOcean, said: "bezier is an enviable asset for MidOcean.

"Market trends have shown a shift from above-the-line to below-the-line advertising.

"In particular we have identified POP has a high growth market and so we are delighted to now own the market leader in this sector.

"I am confident this will be a prosperous and exciting partnership for both bezier and MidOcean Partners now and into the future".

Mark Shaw, promoted to group chief executive at bezier, said: "This is a fantastic finish to what has already been a brilliant year for bezier.

"New investment is recognition of our incredible potential and recent achievements including a target-busting turnover of over £60m and expansion into two new sites.

"It is also great news for our colleagues.

"There will be some structural changes to senior management roles; however, colleagues will be largely unaffected by this sale and ambitious targets for continued growth and expansion mean great new opportunities for new and existing employees".

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