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Product category: Printing Companies: General Commercial
News Release from: Bezier
Edited by the Printingtalk Editorial Team on 03 October 2005

Bezier Makes Key Senior Appointments

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In-store marketing company Bezier has made a number of senior and director level appointments.

In-store marketing company Bezier has made a number of senior and director level appointments Nina Butt, former in-store marketing manager at ASDA has joined Bezier as client services director on the company's ASDA account team

She will manage the Bezier team at ASDA House and develop the company's added value services on the ASDA account.

She will primarily be based at ASDA House with the Bezier on-site team.

Andrew Stafford, former head of marketing implementation at Boots the Chemist is also to move to Bezier as business unit director.

He will be responsible for Bezier's on-site and off-site Boots account teams.

He will be based mainly at the Boots headquarters in Nottingham.

Jules Smith, who previously worked for Coca-Cola Enterprises as point of sale development manager, has also joined Bezier as design and innovation manager.

Smith will head up innovation for the Bezier group and will focus on developing the newly launched northern division of Bluetouch, Bezier's in-house POP design agency.

Smith will work from Bezier's Wakefield, Silkwood B site.

Bluetouch was established in 2002 as one of the first specialist POP design agencies in the UK, claimed Bezier.

It has operated from Bezier's Bristol site and has continued to expand over the last three years.

It is hoped a northern base will help to develop design services through more of Bezier's Wakefield-based accounts.

Ian Carnazza, the managing director of Bezier Wakefield, said: "Bezier is extremely proud to have attracted such high calibre candidates in to three key roles within our business.

We hope their backgrounds within retailers or brands will also help us to continue to develop our understanding of the issues our clients face and develop customer-led services.".

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