Product category:
Printing Companies: General Commercial
News Release from: Bezier | Subject: First Choice POP
Edited by the Printingtalk Editorial
Team on 03 January 2006
Store POP Emphasises TV Show Sponsorship
UK retail print company Bezier has produced an in-store jungle for the 'I'm a celebrity - Get me out of Here!' TV programme sponsor, First Choice.
UK retail print company Bezier has produced an in-store jungle for the 'I'm a celebrity - Get me out of Here!' TV programme sponsor, First Choice The jungle decor has been created to promote the holiday retailer's sponsorship of the popular ITV show
This article was originally published on Printingtalk on 31 May 2004 at 8.00am (UK)
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All First Choice's stores now include window foliage and rainforest animals alongside typical celebrity items, such as sunglasses, lipstick and a tiara.
Ian Scott, head of marketing at First Choice Retail, said: "This is the fourth year that we have sponsored 'I'm a Celebrity - Get Me Out of Here' and the response to the show has been fantastic.
We wanted to capitalise on this by making sure customers made the connection between the show and First Choice on the high-street - so store media was crucial.
This time we have pulled out all the stops, the stores look brilliant.
We also have lots of additional activities planned around the sponsorship, such as bush tucker trials and store events." Gary Knights, managing director at Bezier's Poole operation said: "It has been fantastic fun supporting First Choice's 'I'm a Celebrity - Get Me Out of Here' sponsorship again - although quite a challenge.
The material produced includes over 700 eight-foot high 3D palm trees, plus jungle-themed acetate window prints and posters.
The material certainly provides a lively twist on traditional POP." All in-store media was produced by Bezier using Thieme 4 and 5 colour printers and sent out to stores nationwide.
Design was by Gratterpalm.
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