Supermarket Talks Of Love Through POP

UK supermarket ASDA has implemented a way for shoppers to 'POP' the question this Valentine's Day with floor stickers showing four steps to a successful marriage proposal.

UK supermarket ASDA has implemented a way for shoppers to 'POP' the question this Valentine's Day with floor stickers showing four steps to a successful marriage proposal.

The floor stickers, which form part of a range of Valentine's POP created for the supermarket by retail media firm Bezier, show the caption 'propose right here', and offer a step by step guide to the perfect engagement.

Steph Hughes, the in-store marketing manager at ASDA, said: "We wanted a fun take on Valentine's Day for this year's campaign and we think the floor sticker reflects this perfectly.

With so much competition for Valentine's Day merchandise, particularly from card and stationery retailers, it is increasingly important for ASDA to make an impression on seasonal occasions and our in-store marketing is an essential part of this." Ian Carnazza, the managing director at Bezier's Wakefield site added: "ASDA wanted its Valentine's range to reflect something more than just hearts and flowers this year, and this type of POP shows something a bit different to engage the customer's interest and make their in-store experience more fun." All Valentine's POP material was designed by Gratterpalm and implemented by Bezier.

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