Product category:
Printing Companies: General Commercial
News Release from: Bezier | Subject: ICI paints POP
Edited by the Printingtalk Editorial
Team on 06 February 2006
Printed POP Promotes Paint Brands
Bezier has created and printed POP marketing for ICI's new Flex and Light and Space paints.
Bezier has created and printed POP marketing for ICI's new Flex and Light and Space paints Designs for the range of new in-store marketing materials include barkers, wobblers, and headers
All material was designed by POP specialist design house Bluetouch, part of the bezier group.
Flex covers hairline cracks and keeps them covered in one step, eliminating the need to treat the wall and paint.
Light and Space, reflects light back in to rooms.
Martin Fawcett, the creative director at Bezier said: "ICI has built its brand on fresh, airy colours and simple design and we were keen to carry this through in to the in-store marketing for the new products.
Each piece of POP reflects the quality and message of both the Flex and Light and Space product ranges.".
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