Product category:
Printing Companies: General Commercial
News Release from: Bezier
Edited by the Printingtalk Editorial
Team on 27 April 2006
Saudi Arabian Hypermarket POP Deal For
Bezier
Saudi Arabian retail hypermarket chain Watani has awarded its point of purchase (POP) design project to UK print firm Bezier.
Saudi Arabian retail hypermarket chain Watani has awarded its point of purchase (POP) design project to UK print firm Bezier Bezier will modernise the Watani brand imagery, as well as design and produce POP for four of the retailer's hypermarket stores with a view to extending the work across the chain
This article was originally published on Printingtalk on 31 May 2004 at 8.00am (UK)
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Graham Critchley, the senior account manager for the project at Beaier, said: "Watani is looking for POP knowledge and skills from within the UK and we are confident we are bringing those assets to the table.
It is a project that allows us to showcase work designed by our agency, Bluetouch and really utilise our extensive production capabilities.
Above all, the Watani project is a step forward in what we hope will eventually be a prestigious international client base." Hani Y Abdul Rahman, the senior executive vice presedent at Watani added: "Bezier has a proven track record of delivering what it promises and as the UK's number one in-store marketing company, it seemed a natural choice for Watani.
We are very happy with the new agreement and hope this will be the start of a long, successful relationship between the two companies." First design concepts have been agreed and the second stage of the project is now underway, including photography, design and POP systems to maximise impact in-store.
Production of POP materials is expected in May.
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