Product category:
Printing Companies: General Commercial
News Release from: Bezier | Subject: ASDA 'we sell for less POP
Edited by the Printingtalk Editorial
Team on 22 May 2006
Supermarket Receives New Promotion POP
Overhaul
Bezier has given UK supermarket ASDA's point-of-purchase (POP) material a complete overhaul, replacing all existing in-store marketing signage with a new, revitalised scheme.
Bezier has given UK supermarket ASDA's point-of-purchase (POP) material a complete overhaul, replacing all existing in-store marketing signage with a new, revitalised scheme The change comes as ASDA's new 'we sell for less' proposition has been rolled out
This article was originally published on Printingtalk on 31 May 2004 at 8.00am (UK)
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Paul Whitehead, senior account manager at Bezier, said: "ASDA was looking to change the look and feel of its in-store marketing to reflect the change in strategy that 'we sell for less' commanded.
As its existing supplier, we already knew the store specifics and importance of cost savings, as well as having the confidence that we could produce and manage the logistics of the new POP range.
So far we have printed and delivered over one million POP items, which equates to 76 packs per store." Sarah Fothergill, in-store communications manager at ASDA, added: "We are delighted with the way Bezier has managed and delivered this project.
It was a tall order to fill, but has run smoothly without compromising on quality.
Having a dedicated customer service team within Bezier to handle the project has also been invaluable and ensured any implementation queries from store colleagues have been dealt with efficiently." The new range of POP has now been rolled out across stores.
Materials were screen printed at Bezier's Wakefield site.
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