POP Printer Acquires Like-Minded Company

Bezier, the in-store marketing company, announced its acquisition of Pointer yesterday.

Bezier, the in-store marketing company, announced its acquisition of Pointer yesterday.

The move sees temporary and permanent in-store design and manufacturing capability come together to offer retailers and brands a more strategic approach to their in-store planning, said Bezier.

The company said that in-store marketing is gaining share against other marketing mediums, according to independent research carried out by Burlington on behalf of Bezier.

That report predicts that the in-store media segment will grow from four per cent to six per cent by 2007.

Making the announcement, Mark Shaw, Bezier's chief executive, said: "The acquisition of Pointer enables us to offer a broader range of services to the marketplace.

In-store marketing is continuing to prove an effective way to reach and influence shoppers.

The experience of Bezier and Pointer combined will offer real insight to our clients helping them to stand out in-store.

We are thrilled to welcome Pointer in to the Bezier group as the company has a long and established reputation in the industry.

Mark Fletcher, managing director at Pointer said: "Pointer is a forward thinking and innovative company and the acquisition by Bezier, a like-minded company, will offer huge opportunities for the future.

Our combined knowledge, best practice and dedication to customer service excellence will help to drive our clients and the industry forward.

Last month, Bezier acquired the brand communications agency, Poulters.

Bezier is a GBP95 million privately-owned in-store marketing company, backed by investors Midocean Partners.

Bezier is looking to achieve its growth plans by broadening its market services with turnover expected to rise to GBP200m by 2009.

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