Product category:
Printing Companies: General Commercial
News Release from: Bezier
Edited by the Printingtalk Editorial
Team on 23 January 2007
POP Printer's Six Figure Betting Shop
Contract
In-store marketing agency and point of purchase (POP) display producer Bezier has been awarded a six-figure print contract by UK bookmaker William Hill.
In-store marketing agency and point of purchase (POP) display producer Bezier has been awarded a six-figure print contract by UK bookmaker William Hill The one-year telephone betting marketing print contract consists of more than 40 products, including shop posters, dispensers, promotional leaflets, new shop leaflets, football inserts, stickers and internal and staff incentive print, to be supplied to all 2,200 of the bookmaker's shops
This article was originally published on Printingtalk on 31 May 2004 at 8.00am (UK)
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The contract will be managed across all of Bezier's sites.
Poulters, the integrated marketing agency acquired by Bezier in 2006, has worked with William Hill for more than five years.
Poulters and Bezier worked together on a new product for the client, creating the 4-4-2 football bet and seeing it through from concept, through design, artwork and production.
The 4-4-2 project was available in William Hill's 2,250 shops this month.
The more correct predictions the player achieves, the higher the prize, with a guaranteed minimum prize of GBP1,000 for a GBP2 stake if they get all 10 right.
Andy Harrison, manufacturing director at Bezier, said: "We are delighted to have added another blue chip client to our portfolio and this contract cements the relationship between William Hill and the wider Bezier group.
It is a great reflection of the capabilities that we have within the company now that we can offer clients a complete service - and 4-4-2 is a great example of that.".
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