Firm Provides Supermarket's Biggest POP Displays

UK supermarket ASDA is set to mark Easter by rolling out the largest display of POP which has ever been implemented by the retailer.

UK supermarket ASDA is set to mark Easter by rolling out the largest display of POP which has ever been implemented by the retailer.

The in-store campaign has been produced and implemented by in-store marketing producer, Bezier.

Amongst the range of show materials are fabric flowers, aisle arches, floor graphics, shelf edge strips and giant headers featuring Easter characters.

Giant wire hung frames have also been brought in to create a 3D flower effect, which hangs from the ceiling.

Steph Hughes, event manager at ASDA said: "To engage with the customer POP is now more about creating an in-store event.

For occasions, such as Easter where there is a strong seasonal feel, the displays need to be bold and communicate the associations of the occasion in an appealing way.

Our previous seasonal displays, such as Halloween and Christmas, have been a great success and we are proud to be implementing this new Easter campaign, our biggest ever." ASDA will roll out the Easter POP displays to 320 stores.

The campaign will go in to stores on March 12 and it is expected to take a full 10 days to implement.

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