Product category:
Printing Companies: General Commercial
News Release from: Bezier
Edited by the Printingtalk Editorial
Team on 22 March 2007
POP Producer Raises Charity Money With A
Smile
In-store marketing agency Bezier and Poulters - the integrated agency bought by Bezier last year - have joined forces to help Kimberly-Clark raise money for Comic Relief.
In-store marketing agency Bezier and Poulters - the integrated agency bought by Bezier last year - have joined forces to help Kimberly-Clark raise money for Comic Relief Comic Relief is the UK's BBC television charity fund raising marathon show - otherwise known as Red Nose Day and, as a supporter of Red Nose Day 2007, Kimberly-Clark was endeavouring to raise GBP500,000 and turned to Bezier to stage an atrium event at the headquarters of Morrisons supermarkets in Bradford
This article was originally published on Printingtalk on 31 May 2004 at 8.00am (UK)
Related stories
Patented POP Displays Pack In More Information
Retail media print specialist, Bezier has completed a point of purchase project for Dulux and Allied Bakeries using a patented shelf-edge product information display.
Point Of Purchase Materials Simulate Soccer Stadia
UK supermarket ASDA will kick off the Euro 2004 football tournament with in-store print campaigns orchestrated and co-ordinated by retail media specialist, Bezier.
The event, which involved Morrisons' staff performing a party piece on a specially constructed stage before relaxing on the Kleenex Let It Out sofa with a life-size Andrex puppy, raised more than GBP1,000.
Head office workers were also able to buy special Red Nose Andrex puppies and celebrity-endorsed pocket tissues, as well entering competitions to win giant Andrex puppies, a Comic Relief t-shirt signed by comedian Lenny Henry, a Kleenex inflatable Red Nose seat signed by ex-Engalnd rugby union star Matt Dawson, Melinda Messenger and June Sarpong, a Comic Relief t-shirt signed by Lenny Henry and other prizes.
Ian Carnazza, managing director at Bezier's Wakefield site, said: "We were delighted to help Kimberly-Clark out with this fundraising effort and received phenomenal support from everyone at Morrisons.
We sold almost 300 of the puppies, hopefully entertained people along the way and most importantly raised GBP1,091.25, which will go directly to Comic Relief." The Andrex puppy also toured the Bezier and Poulters offices in Wakefield and Leeds and raised a further GBP630.
• Bezier: contact details and other news
• Email this article to a colleague
• Register for the free Printingtalk email newsletter
• Printingtalk Home Page
Search the Pro-Talk network of sites
