Product category:
Printing Companies: General Commercial
News Release from: Bezier
Edited by the Printingtalk Editorial
Team on 12 April 2007
POP Producer's New KBA Press Boosts
Capacity
Following speculation about acquisition, UK in-store marketing company Bezier has announced its intentions to install a large format lithographic press at its Wakefield operation.
Bezier, which supplies such clients as ASDA, Boots, Argos and Coca-Cola, has purchased its first KBA 162a press, which will be installed at its Wakefield site during the summer The company has also announced the possibility of a further purchase during the year
This article was originally published on Printingtalk on 31 May 2004 at 8.00am (UK)
Related stories
Patented POP Displays Pack In More Information
Retail media print specialist, Bezier has completed a point of purchase project for Dulux and Allied Bakeries using a patented shelf-edge product information display.
Mark Shaw, Bezier's chief executive, said: "Our decision to buy the KBA 162a press has been led by our current mix of work, demand from the marketplace and our need for latent capacity.
It is imperative that that we are able to respond to our clients' needs and the increasing pace of the POP market.
Having this new technology will ensure we are able to deliver the increased volume and range of output required to stay at the forefront of the industry." Bezier acquired brand communications agency Poulters and Retail Communications provider Pointer last year to strengthen its creative and permanent manufacturing capabilities.
By extending its services to include large format litho, Bezier believes it has now cemented its position as market leader, not only in the UK, but also across Europe.
• Bezier: contact details and other news
• Email this article to a colleague
• Register for the free Printingtalk email newsletter
• Printingtalk Home Page
Search the Pro-Talk network of sites
