Product category:
Printing Companies: General Commercial
News Release from: Bezier
Edited by the Printingtalk Editorial
Team on 15 June 2007
POP Group's New MD Develops Consultancy
Services
Developing the strategic growth of Bezier's creative and consultancy services is now the responsibility of Peter de Wesselow, the company's new managing director for creativity and consultancy.
Creative at Bezier incorporates the brand communications agency, Poulters and shopper marketing agency, Bluetouch The consultancy division advises clients about best practice in their retail marketing strategies and how to best use shopper communication in-store
This article was originally published on Printingtalk on 31 May 2004 at 8.00am (UK)
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Bezier, the UK in-store marketing and point of purchase (POP) material agency, has appointed de Wesselow, who previously worked with Dynamo Marketing Group as part of its start up, becoming managing director in 2000 as the business grew to a GBP20 million turnover.
He has experience across a range of FMCG and retail accounts, including Coca-Cola Enterprises, Anheuser-Busch (Budweiser), Tesco, Sainsbury, Warburtons, BP Castrol, Procter and Gamble, Unilever, Paramount and Danone.
Following the sale of Dynamo, he worked for FPP Design in Newcastle, London and Geneva.
Peter de Wesselow commented: "This is a very exciting time to be joining Bezier and I am looking forward to working with such a talented group of people across an extensive and expanding client base.
Our aim is to build the individual agency services, to provide a complete Bezier retail marketing solution to our clients." Mark Shaw, the chief executive officer of the Bezier Group, added: "We have very ambitious targets involving the expansion of our creative and consultancy divisions and we believe he is the right man for the task.
Peter's proven track record of delivering profit and managing growth within a creative arena is a great asset to us and we're confident that he will bring great success to this element of the group.".
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