Product category:
Printing Companies: General Commercial
News Release from: Bezier
Edited by the Printingtalk Editorial
Team on 27 June 2007
UK POP Producer Looks To Expand Globally
Operating on a global level is the goal of UK retail POP producer Bezier as it seeks to expand its status and market leadership.
The company claims to be the largest in-store marketing agency in Europe and now it has appointed Sara Rothbard as innovations coordinator to research and report on global trends Rothbard's role has been created with the aim of travelling to various exhibitions and installations worldwide to discover the nature of the POP market in other countries and how new developments and technology are being best used in evolving the in-store marketing industry
This article was originally published on Printingtalk on 31 May 2004 at 8.00am (UK)
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She has previously studied design management and innovation and has worked agency-side in design and creative marketing before her appointment at Bezier.
Rothbard will also be attending industry events in Milan, New York, Chicago and Paris, learning about all aspects of the POP industry from new methods of in-store communication to retail architecture and how to implement energy efficiency when considering design.
Mark Shaw, Bezier's chief executive, said: "As shopper behaviour becomes increasingly complex, global research in retail is becoming increasingly important to identify opportunities and developments in the sector.
We know that the media has and continues to become more fragmented and that the rise of interactivity and social media is also shaping the decisions of consumers.
With this trend set to grow, it is becoming difficult to grab and retain the attention of shoppers resulting in the need for innovation, brand experiences and impressive in-store ideas.
By capitalising on new ideas across the globe, we hope to remain at the forefront of leading in-store trends.".
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