POP Material Producer Picks Up 4 Awards

In-store marketing group Bezier won one gold, one silver and two bronze awards at the 2007 POPAI Awards.

Bezier's permanent POP division, Pointer, secured a gold award for its in-store launch unit of Rimmels' Magnif'Eyes and a bronze award for Max Factor work, whilst Bezier was awarded silver for a cross-promotional FSU created for Coca-Cola and a bronze for its work on Twentieth Century Fox's 'Night at the Museum' DVD launch, which included a six-foot freestanding T-Rex.

Mark Fletcher, managing director of Pointer said: "We're extremely proud to have received these accolades from POPAI.

We work hard on all our campaigns, so to be recognised for our excellence and innovation is very rewarding, particularly as the quality of the competition was so high this year." Mark Shaw, the Bezier group managing director, added: "To receive four awards is an outstanding achievement and testament to our strength as an integrated group.

We now have more technical and creative capability than before and the quality of these campaigns truly illustrates the results we are now capable of." The awards mark excellence within point of purchase marketing and feature campaigns by top brands such as Coca-Cola, Marks and Spencer and Cadbury.

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