Product category:
Printing Companies: General Commercial
News Release from: Bezier
Edited by the Printingtalk Editorial
Team on 13 March 2008
Bezier To Acquire London Retail
Marketing Agency
The Bezier Group has signed an agreement to acquire London retail marketing agency, Coutts Retail Communications (CRC), subject to final legal completion, which is expected to be confirmed next week.
The development, according to Bezier Group, would impressive its customer base across retail, consumer and leisure brands News of the proposed acquisition follows the Bezier Group's re-branding to tie all agencies in to the group family to underline the group's complete retail marketing services to retailers and brands
This article was originally published on Printingtalk on 31 May 2004 at 8.00am (UK)
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The group said it offers services from brand planning and creative campaign development through to in-store implementation to evaluation of campaigns.
Bezier Group's Mark Shaw said: "The proposed acquisition of CRC would offer further strength and depth to our group and give us unrivalled creative and production capability for retail marketing in the UK.
The creative hub in London's Soho would offer us our long-awaited London base and in addition CRC's sites in France and Germany would offer a European presence, which we feel is crucial for many of our customers that conduct pan-European campaigns.
We would be thrilled to welcome CRC to the group with their 30 years of industry experience and excellent creative reputation." Alan Wild, chairman of CRC, commented: "Our combined expertise and portfolio of services will be unparalleled in our sector and make us by far the biggest and most specialised group in Europe.
Together, we will be able to further enhance and develop the retail marketing expertise we can offer our customers." According to Bezier, retail marketing is strengthening its position as a marketing medium with many leading brands and retailers openly discussing the shift of spend from above-the-line to below-the-line.
An independent survey commissioned by the Bezier Group and conduced by Deloitte in August 2007 found that UK advertising spend is growing at three per cent per annum with below the line spend the fastest growing part of the market.
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