Product category:
Printing Companies: General Commercial
News Release from: Bezier
Edited by the Printingtalk Editorial
Team on 26 March 2008
Bezier's Latest Acquisition Forms
GBP130m Group
Bezier Group has completed the acquisition of CRC in a development that is claimed to have established an enlarged GBP130 million retail marketing agency.
The company added that it is now able to provide services from brand planning and creative campaign development through to in-store implementation and the evaluation of campaigns Mark Shaw, the chief executive of Bezier Group said: "We will now be working on our integration plans and looking at how best we can all work together
This article was originally published on Printingtalk on 31 May 2004 at 8.00am (UK)
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I am excited about our extended services and keen to start working with our new colleagues at CRC." He continued: "In an uncertain economy, retail becomes even more important for maximising brand impact and return on investment and that's where we really add value and makes marketing budgets work even harder.
Our unique proposition gives us a fantastic opportunity to work closely with our customers to ensure that they are creating impact at retail and maximising return on investment." Shaw said that Bezier's customers want to work with independent agencies.
The company's model allows it to offer cost and time savings.
Importantly, retail is a fast-paced market and Bezier's customers need to be able respond quickly to their competitive marketplaces.
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