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Product category: Labelling and Packaging (including Cans, Cartons, Labels, Flexible Packaging, Sleeves, etc.)
News Release from: Bobst SA | Subject: Accubraille Braille folder-gluer module
Edited by the Printingtalk Editorial Team on 28 February 2008

Folder-Gluers Braille Module Lifts
Record Sales

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Bobst Group has broken its previous UK folder-gluer sales record after printers and packaging manufacturers in the UK bought 15 folder-gluers in the eight months between April and December 2007.

Those sales included a folder-gluer with the UK's first Accubraille module, which is a unit designed to help pharmaceutical packaging makers comply with European legislation whereby companies' packaging must include information in Braille by October 2010, said Bobst Accubraille is claimed to help carton makers cope with European Council Directive 2004/27/EC

It is claimed that because Bobst folder-gluers are modular in design and Accubraille can be added to the company's existing Alpina and Mistral lines with 15 Accubraille units have been installed on Bobst gluers worldwide so far.

The Accubraille module lets users move from embossing Braille using a diecutter to doing it on the folder-gluer with a quicker set-up and the use of a single die, rather than one for every carton on the sheet, which cuts tooling costs.

Bobst believes that the unit is a cost-effictive way of laying Braille down in the pharmaceutical sector, although potential users in others markets are looking at it too.

The customers of folder gluing systems that were sold included Offset Productions, Box Shop, Reel Vision, Boxes Group and Compack.

Other buyers included commercial printers, independent carton makers, and multi-national packaging groups, added the company.

In addition to the sales of folder-gluers, Bobst sold such peripheral lines as feeders, batch inverters and automatic packers.

During the same period, the company also installed a Mistral folder-gluer at its Redditch training facility, which has already been used on folder-gluer operation training courses for customers and to run trials and demonstrations.

Lee Alton, the folder-gluer product manager for Bobst in the UK and Ireland, commented: "We've had great success with all of our gluer products, from small carton and print finishing folder-gluers up to machines for large corrugated boxes.

I put some of that success down to us taking a very scientific approach when we assess a customer's needs." He said that approach involved a detailed review of the potential user's operation, their existing equipment and their work mix, after which they receive a quantified recommendation on the best equipment choices for them and the potential productivity benefits.

Alton continued: "You cannot recommend a course of action unless you know a lot of detail about the customer's operation.

That's why we analyse everything from equipment and skills levels through to job designs and new markets.

As well as this scientific approach to sales, I also put our success down to having the new products that our customers want and to the fact that they know they will get excellent service back up from our UK office in Redditch.

That counts for a lot.".

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