Print Buyers Organisation Goes International

In a move to expand the organisation's reach and marketing appeal beyond New England (USA), Boston Print Buyers has formed an umbrella company called Margie Dana's Print Buyers International.

In a move to expand the organisation's reach and marketing appeal beyond New England (USA), Boston Print Buyers has formed an umbrella company called Margie Dana's Print Buyers International.

In keeping with the association's increasingly expanded scope, the new branding aims to eliminate perceived geographical limitations associated with the 'Boston' designation, said the organisation.

In reality, the company has been marketing globally for almost three years and ot claimed a weekly reach to 25 countries around the world.

The new branding is effective immediately and will be evident in promotions on the organisation's stand at the Ondemand Conference and Exhibition from April 16-19 in Boston.

Print Buyers International founder, Margie Dana, explained: "My goal is to educate the print-buying community whilst also building a bridge between manufacturers and customers.

Since we consistently reach beyond New England, the new branding is a logical step in the growth and globalisation of the company.

For our loyal members in New England, Boston Print Buyers will still be here to support them.

With the new resources garnered from developing global strategic relationships, we believe we'll be able to offer our BPB members even more.".

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