Product category:
Inkjet, Laser, Digital, Thermal, Graphics, Wide Format Printing Systems
News Release from: Canon Europe
Edited by the Printingtalk Editorial
Team on 08 July 2003
Canon Malaysia targets printer demand at
350,000 u
Malaysian digital camera market share to increase to 30% next year
Canon Malaysia expects demand for its printers to increase by 10% to 350,000 units in its current financial year ending 31 December 2003 Its senior director and general manager CII (consumer imaging and information group) Liew Sip Chon said that in the company's restructuring exercise, the camera division would be renamed image communication products division, while the system products division - which handles Canon printers and scanners - would be renamed consumer system products division
This article was originally published on Printingtalk on 8 Jul 2003 at 8.00am (UK)
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Liew told a media briefing in Kuala Lumpur that today's discerning consumers wanted to purchase their digital cameras and printers at one location and to obtain support or solutions quickly.
"For Canon, this new structure allows better cohesion and higher impact in our marketing plans and activities," he said, adding that CII would emerge as a one-stop solution for digital imaging needs.
He said the new structure would promote greater synergy and consumer convenience would be enhanced by the existing combined distribution and retail network of camera and information technology channels.
"We expect our digital camera market share to increase to 30% next year (from 23% now) because of the integration," Liew said, adding that the company had also produced a digital camera which could be connected to a personal computer or Canon printer to produce colour pictures.
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