Product category:
Inkjet, Laser, Digital, Thermal, Graphics, Wide Format Printing Systems
News Release from: Canon Europe
Edited by the Printingtalk Editorial
Team on 09 February 2004
Canon To Consult To Grow Digital Print
Market
Canon Europe has unveiled its strategy to increase its penetration of the professional digital print market.
Canon Europe has unveiled its strategy to increase its penetration of the professional digital print market Canon said its aim was to become the preferred business partner to the professional digital print industry through the provision of consultancy, software and printing equipment
This article was originally published on Printingtalk on 8 Jul 2003 at 8.00am (UK)
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It had conducted extensive independent customer research with many leading digital print businesses across Europe during the previous two-years.
As a result of its findings Canon has formed a team of digital print marketing and sales specialists, including several leading experts, said the company.
As well as providing print hardware to the industry, Canon's business solutions arm would offer expert consultancy services to add value to and support core print business through consultancy and maintenance services and by providing the most appropriate software applications and hardware devices.
Petteri Koli, head of professional solutions at Canon Europe said: "Canon's new approach to the professional print market will ensure that by listening to the customer we maintain a competitive edge, as well as continuing our growth in other areas, like expanding the high speed colour and monochrome production ranges.
We also believe that it is not just about providing hardware, it is also about understanding business needs and offering the best solutions and consultancy to the customer.".
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