1,200dpi Digital Printers Ensure Smooth Colour

Canon UK has launched a new promotion aimed at customers predominantly in the CAD industry to help them share the cost of upgrading to new technology, said the company.

Canon UK has launched a new promotion aimed at customers predominantly in the CAD industry, through the Canon partner channel to help them share the cost of upgrading to new technology, said the company.

Selected resellers can offer up to GBP800 towards new Canon printers in the CAD/ GIS range, when customers wish to trade in old LFP, regardless of the manufacturer.

Through this initiative, Canon believes it is supporting partner profitability by driving sales of its LFP range, particularly in the CAD and GIS markets, where printer modernisation is advantageous.

Canon's Imageprograf iPF600 and iPF700 are claimed to ensure smooth colour shading, high-definition expression, accuracy and image sharpness due to its FINE technology and 4-pl (picolitre) ink droplets.

Moreover, their claimed 1,200 dots per inch (dpi) rendering is said to reproduce fine lines and small characters without distortion, whilst achieving prints from as little as GBP0.67 for an A2 or GBP1.57 for an AO, which includes all consumables and media costs to produce the print.

With two types of black ink - photo black and matte black (MBK) the range of media that each device can print on to is extended and includes glossy and matte paper, added Canon.

Geoff Slaughter, the director of the Canon partner channel for Canon UK,said: "The trade-in initiative will support our channel partners by helping incentivise the sales of new printers and enabling them to grow in a rapidly expanding market.

Canon's large format portfolio is developing and strengthening and we hope that this scheme will encourage customers to experience the true versatility and quality of our printers.

After all, our large format printers are not simply for printing plans and maps but also presentations, so there is no need to purchase two printers." He added: "Canon has gone from strength to strength in the LFP market place, nearly doubling our market share in the first half 2006[1].

We are committed to the LFP industry and we wanted to support our customers' needs for innovation and return on investment by making the purchase of our cutting-edge LFPs a viable business opportunity.".

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