Canon Mounts Large Format Printers Push

Canon UK has launched a promotion aimed at its resellers designed to support sales of Canon large format printers (LFPs).

Canon UK has launched a promotion aimed at its resellers designed to support sales of Canon large format printers (LFPs).

The Canon supermodels incentive looks to increase profitability for resellers whilst rewarding them with a range of fashionable prizes, said the company.

Geoff Slaughter, director of the Canon partner channel for Canon UK, said: "Canon has launched six new LFPs in 2006 alone and our presence in the marketplace is growing rapidly, nearly doubling our market share in the first half 2006.

By supporting our resellers and helping them gain additional profitability through the sale of LFPs we hope to build our profile within this market even more." He added: "As the headline sponsor of London Fashion Week, we wanted to reward our partners for their hard work by offering a taste of the fashion world.

The prizes available range from a designer rubber duck to personal shopping experiences and Gucci watches, so our partners can truly experience fashion at its best." Sales of all Canon's LFP range, excluding the imageprograf iPF9000, are compatible with this promotion.

Resellers should submit their sales via the Canon website where points will be allocated to them.

Accumulated points can be monitored via the Canon website and resellers can also keep an eye on how other participants are fairing, added Canon.

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