Product category:
General Print Supplies, Services for Printers
News Release from: Canon Europe | Subject: Essential Business Builder Programme
Edited by the Printingtalk Editorial
Team on 27 February 2007
Programme Supports Printers Converting
To Digital
Canon Europe has announced the roll-out of a set of business development support tools, the Essential Business Builder Programme to help digital printing companies handle clients more effectively.
Canon Europe has announced the Europe-wide roll-out of a set of business development support tools, the Essential Business Builder Programme to help digital printing companies handle their clients more effectively At the same time, Canon said the programme will help define additional, or new value-added services and grow companies' profitability by uncovering new business opportunities
This article was originally published on Printingtalk on 7 May 2007 at 8.00am (UK)
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The programme, which has been developed with input from customers, industry experts and industry bodies, provides Canon customers with practical ways to make the most of the growing digital print market, said the company.
It was initially developed in the UK and successfully trialled in Norway, but it will soon be extended to Canon customers in Germany, Italy, France and Sweden and throughout Europe by the second half of the year.
Canon's Essential Business Builder Programme is said to provide field-proven and jargon-free business guidance and analysis to Canon customers.
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The programme comprises a toolkit, customer training workshops focusing on digital business issues and on-site consultancy.
According to Canon, all those elements are designed to provide practical direction on how Canon customers can market, sell, improve margins and develop their businesses by selling digitally printed products and services, rather than focusing on the print processes alone.
Canon said the programme also represents a significant investment in the print industry by Canon, it added.
According to Intergraf around 85 per cent of European print businesses employ fewer than 20 people, so whilst companies may have excellent technical knowledge and expertise, they often don't have the requisite sales and marketing resources to get the most from digital print, which provides an array of new revenue streams.
Industry consultancy, Pira International, estimates that from 2005 to 2015 the European digital printing market will grow 61.7 per cent to EUR18.678 billion.
Natasha Zarach, European services marketing professional at Canon Europe, said: "The Europe-wide introduction of our Essential Business Builder Programme strengthens our commitment to the professional print sector and helps our customers make the transition to digital printing.
Many of our European customers were first introduced to the programme at Ipex last year and since then there's been huge demand." She added: "One of the keys to its success is its focus on helping our customers to recognise that they are in the business of delivering value-added services.
It's one thing to be able to produce high-quality variable data print, but quite another to understand how to market it and to whom.
Because our programme provides no nonsense business guidance and independent analysis, as opposed to theory, we believe that it's the most relevant available to the industry today." BAPC chairman, Sidney Bobb, said: "In the UK Canon has played an integral part in helping to develop successful print businesses over the past 10 years.
Its technology, coupled with customer initiatives, such as the Essential Business Builder Programme, is very well regarded and the company consistently demonstrates a commitment that will serve print customers now and in years to come.".
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