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Product category: General Print Supplies, Services for Printers
News Release from: Canon Europe | Subject: imagePRESS C7000VP
Edited by the Printingtalk Editorial Team on 05 July 2007

imagePRESS C7000VP Revolutionises
Ashford Press

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Hampshire based commercial printer, Ashford Press, is one of the first companies in the UK to take delivery of Canon's flagship imagePRESS C7000VP system

Established in 1973, Ashford Press, a long standing Canon customer, will use the digital press as a platform to extend its high quality, digital short-run colour product portfolio to a wider range of customers Ashford Press, which has a 12 strong team, currently deploys a range of Canon equipment, including four iR110s, which produce the majority of its monochrome short-run work

Output includes training materials, operational manuals and handbooks for its customers in the education, motoring and retail sectors.

The new imagePRESS C7000VP joins the company's existing Canon imagePRESS C1 colour press and bolsters its digital colour arm.

It will be used to produce materials, such as colour brochures and leaflets, more cost effectively and at faster speeds.

Ashford Press, managing director, Nick Mould, commented, "The imagePRESS C7000VP marks a new era for our company as we look to develop our short-run colour production business, and it also provides us with the ability to target the variable-data printing sector".

"This technology allows us the opportunity to offer something totally different to our customers while opening up new revenue streams for us as a business".

Ashford Press built its business on short-run black and white printing but introduced colour services about two and a half years ago.

"Previously, when dealing with offset printers, companies had to order more colour copies than they needed for the printing job to be cost effective".

"Therefore, customers had to plan promotional materials, such as event programmes, well in advance and excess copies were binned".

"With the new imagePRESS C7000VP, this is a thing of the past and we expect its introduction to lower the cost per unit of colour printing, yielding a higher return on investment for customers, and as a result, bring an increased demand for short run colour work", added Mould.

The imagePRESS C7000VP comprises a number of innovative technologies, including V-Toner, T-Developer and E-Drum in conjunction with an oil-less fusing system, to deliver an exceptional print quality that has the look and feel of litho.

The robust digital engine, coupled with advanced colour management tools can deliver a true resolution of 1,200dpi.

Ben Milford, head of professional print marketing, Canon Business Solutions, UK, said: "Ashford Press already knows the capabilities of the imagePRESS C1 and we are delighted that they are joining us as one of the first UK imagePRESS C7000VP customers, in what is a milestone for Canon's Professional Print services".

"This move reinforces our strong relationship with Ashford Press, one of our longest standing customers, and is testimony to our continued commitment to delivering benchmark solutions to the professional print sector".

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