Product category:
General Print Supplies, Services for Printers
News Release from: Cavendish | Subject: Digital Print Report
Edited by the Printingtalk Editorial
Team on 27 April 2004
New Report Claims Digital Print Is Way
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Tremendous challenges are facing today's businesses in terms of printing, finishing, inserting, mailing and connectivity by telephone, fax and the world-wide-web.
Tremendous challenges are facing today's businesses in terms of printing, finishing, inserting, mailing and connectivity by telephone, fax and the world-wide-web, according to printing industry consultancy Cavendish Cavendish said it is providing an overview of those challenges in a new 500-page report,'It's A Digital Future' produced on CD-ROM
This article was originally published on Printingtalk on 18 Aug 2005 at 8.00am (UK)
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In an attempt to control escalating printing costs that can consume two per cent - three per cent, organisations have turned to traditional print outsourcing providers, according to Cavendish.
Beating Pain Barrier Key To Digital Print Sales
Success in selling digital printing is based to a great extent on a print sales representative's ability to find a digital print buyer in 'pain', according to the consultancy Cavendish.
It examines digital printing, print-on-demand, document management, the power of alliances and mergers and what Cavendish believes is one of the most important applications of electronic printing and publishing to emerge through the 1990s in to the new decade.
The practice of printing, storing, and distributing paper documents is proving too wasteful, too costly and to slow to meet today's business demands for better customer service and cost reduction, the report contends.
However, print-on-demand addresses those issues by delivering products only when and where they are needed and in a digital format, which can easily be modified.
It thus offers a marketing edge through product personalisation and a way to reduce the costs associated with warehousing and documents obsolescence.
The report states that whilst traditional printing offers economies of scale, high-quality reproduction and full process colour on a wide range of substrates and with a variety of in-line finishing options, digital printing is challenging that position.
It has gained tremendous ground on all those fronts and refinements in cost, quality and finishing options have narrowed the manufacturing gap between electronic and traditional printing.
The future, it continues, is all about digital solutions, on demand information, cost reduction (print-on-demand can return dramatic savings and process improvements), document management and alliances.
Cavendish said that the report includes interviews with companies such as Quark, IBM, OCE, Hewlett Packard, One2One, Lloyds TSB, British Airways and Renault UK.
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