500-Page Digital Production Report On CD-ROM

Tremendous challenges are facing today's businesses in terms of printing, finishing, inserting, mailing and connectivity, according to the Cavendish consultancy.

Tremendous challenges are facing today's businesses in terms of printing, finishing, inserting, mailing and connectivity by telephone, fax and the world-wide-web, according to the Cavendish consultancy.

The passion to be successful is required by all personnel to survive in a rapidly changing world of 'digital solutions', said Cavendish's Colin Thompson.

For those reasons, Cavendish is offering its 'It's A Digital Future' on CD-ROM, containing 500 pages of information.

It is designed to provide an overview of digital printing, print-on-demand, document management and the power of alliances and mergers.

The report includes interviews with companies such as Quark, IBM, OCE, Hewlett Packard, One2One, Lloyds-TSB, British Airways, Renault UK and TJ International.

According to Thompson: "The practice of printing, storing, and distributing paper documents is proving too wasteful, too costly and to slow to meet today's business demands for better customer service and cost reduction.

Print-on-demand addresses those issues head-on by delivering products only when and where they are needed and in a digital format, which can easily be modified.

It offers a marketing edge through product personalisation and a way to reduce the costs associated with warehousing and documents' obsolescence." He said that digital printing is burgeoning with growth and opportunity but companies need the passion to market digital services to be successful in the long-term.

New products, vendor alliances, strategies and applications appear at a dizzying pace, he added.

Thompson continued: "Traditional printing processes offer economies of scale, high-quality reproduction and full process colour on a wide range of substrates and with a variety of in-line finishing options.

Digital printing systems have gained tremendous ground on all those fronts and refinements in cost, quality and finishing options and they have narrowed the manufacturing gap between electronic and traditional printing.

The future is all about digital solutions, on demand information and cost reduction, where print-on-demand can return dramatic savings and process improvements." Print-on-Demand can be fully integrated with other business systems and processes to become, in essence, another facet of information distribution.

"The next 10 years will be the most significant over the last 2,000 years and the opportunities are only for the people who have the passion to fully understand the world of electronic change.

Do we have corporate cultures that are anchors on change, or are they cultures that enable us to adapt to the changing environment?" added Thompson.

The report can be ordered from the Cavendish website at a cost of GBP199.

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