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News Release from: Cavendish | Subject: Challenges for the Printing Industry presentation
Edited by the Printingtalk Editorial
Team on 01 February 2006
War On Print Breaks Out Because Of Over-
Capacity
Dr Colin Thompson, the managing partner of the Cavendish Organisation, will be outlining the 'war on print' that has been created by industry over-capacity.
Dr Colin Thompson, the managing partner of the Cavendish Organisation, will be outlining the 'war on print' that has been created by industry over-capacity But he stressed that the printing industry can fight back by promoting its strengths and ability to also compete effectively against new media through such technology as digital print
This article was originally published on Printingtalk on 27 Apr 2004 at 8.00am (UK)
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He will be making his comments as part of his keynote speech at the general assemblies of European Association Of Fine Paper Manufacturers and the Association Of European Publication Paper Producers in Brussels (Belgium) on February 16.
His paper, 'Challenges for the Printing Industry', will outline that over capacity in the UK and mainland Europe printing industry runs at approximately 40 per cent or more, affecting every sector.
He asserts that as a result of the fragmented nature of the printing sector in the UK and the world, the excess capacity has increased year-on-year, despite continued retrenchment of employment, business closures and failures amongst small, medium and large sized companies in the UK, Europe and the USA.
Further reading
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Success in selling digital printing is based to a great extent on a print sales representative's ability to find a digital print buyer in 'pain', according to the consultancy Cavendish.
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Tremendous challenges are facing today's businesses in terms of printing, finishing, inserting, mailing and connectivity, according to the Cavendish consultancy.
In addition, the starting up of new print manufacturers in China, the Middle East and the 'new' European countries, such as those from the former Communist blc, has added to the pressure and capacity.
Thompson said: "The biggest challenge facing the printing industry has become what almost seems like a war on print by those who produce and disseminate content.
The advertising and marketing industry enthuses about on-line and even newer media 24/7- and has even taken to referring to print as off-line media'.
What the industry needs is not only to fight back and remind people of the effectiveness of print, but also to come to the same conclusion as its most successful customers that print walks hand-in-hand with other media." He said that the development of new technology is one of the most important issues effecting the printing industry worldwide.
Thompson continued: "Digital printing is the most important development since Litho.
Digital presses have been available since 1995, so the technology is no longer in its infancy.
The digital market is expanding rapidly as more companies are seeing the advantages of digital in terms of increased productivity and lower costs.
Digital is taking market share from conventional printing by cost savings being a major key factor." He added that other issues that will have an impact on the future of the industry are rising costs, the economy, the environment, industry dynamics and the new markets opening in various countries.
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